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新開的鹵菜店,怎樣才能干過老店

2019-07-22 09:00:05           YUEDU 0 CI


  如何做一家新店從競爭對手的老店里搶生意?如何做到這一點呢?要想解決一個新店整體銷售能力的提升,并實現對新開店周圍老店的抗衡,根據王國忠多年的鹵菜培訓經驗,小編建議首先要了解新老門店之間的優劣勢差距。那么,應該如何趨利避害,發揮優勢,戰勝老門店呢?

  一、店面招牌,門頭設計

  1、SUHUASHUORENKAOYIZHUANGMAKAOANLUWEIJIAMENGDIANDEZHUANGXIUYESHIYIMENXUEWEN,YESHIYOUJIANGJIUDE,ZAIZHUANGXIUSHIWOMENYINGGAIGENJUWOMENDECHANPIN、TESEYIJIDINGWEILAIJUEDINGDE!

  2、DIANMIANZHAOPAIYEJIUSHIMINGCHENGJIMENTOU,ZHAOPAIHEMENTOUDESHEJIYAOJIANJIE,ZUIHAORANGGUKEKANDAONIDEMENTOUJIUNENGZHIDAONISHIZUOSHENMEDE,YOUSHENMEYANGDECHANPIN。

  3、LIRUWANGGUOZHONGLUCAIDIANDEZHAOPAIYANSEXIANMING,ZHUTIMINGQUE,YIYANJIUNENGXIYINKEHU,BUJINYIMULERAN,ERQIERANGRENYINXIANGSHENKE!

  二、產品差異化

  1、YIZHUTIWEILI:SUIRANDAJIADOUMAIZHUTI,DANSHIZHUTIZAIMIZHIPEIFANGDEJICHUSHANG,YOUYUANWEI、SUANLA、MALA、JIANGXIANGSIZHONGKOUWEI,MANZUBUTONGRENQUNDEKOUWEIXUQIU。

  2、ZAIJIEJIARITUICHULIHE,TISHENGMENDIANCHANPINDEDANGCIHEZHIMINGDU。

  三、活動吸粉,迅速擁有大量的粉絲

  WOMENJINGCHANGNENGGOUKANDAOYIXIEDIANSHANGPINGTAI,XINHUIYUANZONGHUIYOU“YIYUANGOU”HUOZHE“MIANDAN”ZHILEIDECUXIAO,WOMENJIANGTAMENCHENGZHIWEI“XINAXINKE”。

  1、XIANJINDIYONGQUAN

  FAFANGFANGSHIYOUSANZHONG

  DIYIGESHIZHOUBIANSANFAXIANJINDIYONGQUAN

  DIERGESHIDIANMENKOUHUOJINDIANFA

  DISANGEJIUSHIGOUMAIJISONGDIYONGQUAN。

  GUIDINGDIYONGQUANZAIYIGEBANYUENEIYONGWAN,ZHEYANGDIANLIDERENQIJIUHUIHENHAO。

  2、HUIYUANKA

  YIGOUMAIXIAOFEIJINEJIFEN,JIFENKEYIDUIHUANCHENGQIAN,KEYICHANSHENGGENGDUODEHUITOUKE。

  3、DMDANYEFAFANG

  ZAIDIANPUZHOUWEIYIGONGLIYINEIDEXUEXIAO、XIAOQU、CAISHICHANGDENGFAFANGDANYE。

  4、JIERIYINGXIAO

  ZAI3.8NVSHENJIE、WUYILAODONGJIE、ZHONGQIUJIE、GUOQINGJIEDENGZUOYIXIEHUODONGYINGXIAO。

  5、WEIXINQUNPENGYOUQUAN

  ZAIWEIXINQUNHEPENGYOUQUANFACHANPINTUPIANHESHIPIN,YUKEHUHUDONG,CHANSHENGZHANXING,ZHEYANGHUICHANSHENGXIANSHANGDEDINGDANJIAOYI。

  6、MIANFEISHICHIHUODONG

  CHULEKAIYEHEZHENGCHANGDEJIEJIARIYOUMIANFEIDESHICHIWAI,RICHANGXIAOSHOUSHI,FANJINDIANKEHUHUOLUGUODIANMENKOUDEKEHUDOUKEYIRANGTAMENPINCHANGSHICHI。ZHEYANGKEYIJIZANRENQI,TIGAOPUGUANGLV!

  四、讓新店的員工成為老炮

  XINDIANYUANGONGLAOLIANYOUJIGEFANGFA:

  1.ZHAOPINZHUANYEYINGYEYUAN,ZUIHAOSHINVXING

  2.JIAQIANGXINYUANGONGDEXITONGPEIXUN;

  3.GEIXINYUANGONGYIXIEJIBENDETUIGUANGGONGJU,RANGXIAOBAI、CAINIAOYEHUIMAIHUO。

  DANGRAN,RUGUONENGGOUZAIYINRUYIXIEZHUTUIXUEXIDESHOUDUAN(LIRUPKJIZHI),YESHIKUAISUTISHENGYUANGONGJINENGYUXUEXIDEFANGSHI。

  五、貼身肉搏,直擊競爭對手的痛點

  DANGXINKAIMENDIANDEFENSIJILEIDAOYIDINGDESHULIANG、MENDIANZAIDANGDIYOULEYIDINGDEYINGXIANGLI,DIANNEIDEYINGYEYUANZHANGWOLEXIANGYINGDECHANPINYUZHISHI,YEJUBEILEJIBENDETUIJIENENGLI,SHENGXIADEYAOZUODE,KONGPAJIUSHIYAOZUOHAOYUJINGZHENGDUISHOUDE“TIESHENROUBOLE”!

  YUJINGZHENGDUISHOUTIESHENROUBOJIUSHIYAOCONG“SHANGPIN、FUWU、HUODONG”SANGEFANGMIANXIAGONGFU。

  YONGTONGZHIHUADESHANGPINPINJIAGE,YONGLIANGHAODEFUWUTISHENGHUIYUANZHANXING,YONGBUTONGCUXIAOZUHELAITISHENGYUJINGZHENGDUISHOUDEJINGZHENGLI,ZHUBUDEJIANGJINGZHENGDUISHOUMENDIANDEHUIYUANLADAOZIJIDEMENDIAN,RANGJINGZHENGDUISHOUDESHENGCUNBIANDEJIANNAN。

  JIANDANERYAN,XINKAIDIANZHANSHENGLAOMENDIANDEGUOCHENG,JIUSHISHOUXIANSHIZIJIZHUBUCHENGWEILAOMENDIAN、KAOFUWUTISHENGGUKEZHANXING、KAOHUODONGCHUANGXINDAJIDUISHOU。

  QISHI,KAIDIANBINGBUNAN,GUANJIANSHIYAOZHAODAODUIDEFANGFA,KUAISUCHENGCHANG,ZHEYANGJINGYINGQILAICAINENGGOUDEXINYINGSHOU。

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